TAU coordinates the data, software, AI and specialist judgement behind modern marketing. Four connected products cover the whole decision cycle, and every result improves what happens next.
ISO/IEC 27001 certifiedEach product creates value on its own. Connected through TAU Core, they become a continuous system: intelligence shapes the plan, the plan governs activation, measurement explains the outcome, and the learning returns to the next decision.
Not a high-level media plan that expires at the end of a quarter. TAU builds a living marketing blueprint from the brief through audience, channel, creative, budget, delivery and measurement, and re-plans as evidence changes.
Connect the plan to platform and tracking audits, campaign setup and trafficking, continuous recommendations, and human-approved automation.
Bring the evidence into one place and make it explain itself: plans beside actuals, cross-channel dashboards, causal and attribution analysis, conversational answers and alerts.
Turn scattered evidence into a durable, queryable record that compounds across engagements.
The plan is both a decision record and a working control surface. It holds the brief, audience, forecast, channel roles, creative requirements, budget, flighting, tests and measurement design, then compares them with delivery.
Decision ready: Rebalance the next flight toward high-incrementality regions while protecting branded search coverage.
Activation out. Performance data back in.
Your marketing does not live inside one platform. That’s why TAU links the walled gardens, owned data together with the independent evidence needed to run the full system.
Connectors are deployed to fit the client environment; availability and access depend on the platforms and permissions in scope.
One governed flow
Measured outcomes return to the next plan
Different decisions need different interfaces. TAU combines visual dashboards and auditable libraries with conversational access, so evidence is available in the form the user needs.
Performance, opportunity and risk, prioritised rather than merely reported.
Deterministic evidence and probabilistic signals combined with provenance visible.
Creative, messaging and competitor activity organised into queryable evidence, not lost across folders and decks.
Test an assumption or request the next safe action in plain language, and see the reasoning behind it.
Product views and figures shown with sanitised or illustrative data. No client data is displayed.
Start with a single workflow. Prove the value. Then let every new connection compound.