Privacy & Cookies Policy

Last updated: July 2026

TAU Marketing Solutions (“we,” “our,” “us”) is committed to protecting and respecting your privacy. This Privacy and Cookies Policy explains how we collect, use, and share information about you when you visit our website taums.ai(the “Website”), and it outlines your rights regarding your personal data under the General Data Protection Regulation (GDPR).

1. Data Controller

For the purposes of the GDPR, the Data Controller is TAU Marketing Solutions. If you have any questions regarding this policy, please contact us at info@taums.ai.

2. Information We Collect

We may collect and process the following data about you:

2.1 Personal Data You Provide

• Contact Information: When you fill out forms on our website, subscribe to our newsletter, or communicate with us, we may collect your name, email address, phone number, and other contact details.
• Account Information: If you create an account, we may collect your username, password, and other relevant details.
• Payment Information: If you make a purchase or payment through our site, we may collect payment details, such as credit card information, billing address, and transaction history.

2.2 Data Automatically Collected

• Technical Data: We may collect information about your device, browser type, IP address, time zone setting, and operating system.
• Usage Data: We collect information about how you interact with our website, including pages visited, links clicked, and time spent on the site.
• Cookies and Similar Technologies: We use cookies and similar tracking technologies to collect data about your browsing activities. (See Section 5 for more information on our use of cookies.)

2.3 Third-Party Data

We may receive information about you from third parties, such as analytics providers, advertising networks, and social media platforms, which may be combined with the data we collect directly.

3. How We Use Your Data

We use the information we collect for the following purposes:

• To Provide Services: To manage your account, process payments, and deliver products or services you request.
• To Communicate with You: To send you updates, newsletters, and marketing communications, with your consent.
• To Improve Our Website: To analyse how you use our website and improve its performance and content.
• To Comply with Legal Obligations: To fulfil our legal obligations, including responding to lawful requests by public authorities and ensuring compliance with applicable laws and regulations.
• For Security: To protect our website and prevent fraud, unauthorised access, or other security breaches.

4. Legal Basis for Processing Your Data

We process your personal data based on the following legal grounds:

• Consent: When you have provided your explicit consent for specific processing activities, such as receiving marketing emails.
• Contractual Necessity: When processing is necessary to perform a contract with you, such as processing payments or delivering services.
• Legal Obligation: When we need to comply with a legal obligation, such as tax reporting or responding to legal processes.
• Legitimate Interests: When processing is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms.

5. Cookies and Tracking Technologies

We use cookies and similar technologies on our Website. This section explains what they are, which ones we use, and how you can control them.

5.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help a site recognise your device and remember information about your visit, such as your preferences or how you use the site. Some cookies are set by us (“first-party cookies”) and some may be set by the third-party services we use (“third-party cookies”).

5.2 Your Consent

When you first visit our Website, we ask for your consent before setting any non-essential cookies. Essential cookies are always active because the site cannot function without them. Analytics and advertising cookies are only used if you choose to accept them.

We use Google Consent Mode, which means our analytics tool is loaded in a “denied” state by default and only begins storing cookies once you give consent. If you decline, no analytics cookies are stored on your device.

You can change your choice at any time by selecting “Cookie settings” in the footer of any page. We remember your choice for 12 months, after which we will ask you again. We will also ask again if this policy changes in a way that affects your choices.

5.3 Types of Cookies We Use

• Essential cookies: Necessary for the Website to function and to remember your cookie choices. These are always on and do not require consent.
• Analytics cookies: Help us understand how visitors find and use our Website so we can improve it. These are only set with your consent. We currently use Google Analytics for this purpose.
• Advertising cookies: Used to deliver relevant advertising and measure campaign performance. We do not currently use any advertising cookies. The option remains in your cookie settings so that, if we introduce them in future, you stay in control.

5.4 Cookies Currently in Use

We also store one item in your browser’s local storage (not a cookie), called tau_cookie_consent, which simply records your cookie choices so we can respect them. It contains no personal data and is essential to the consent process.

5.5 How to Manage or Delete Cookies

• On our Website: Select “Cookie settings” in the footer of any page to review or change your choices at any time.
• In your browser: You can also block or delete cookies through your browser settings. Blocking essential cookies may stop parts of the site working. See the official help pages for Google Chrome, Safari, Microsoft Edge, and Mozilla Firefox.
• Google Analytics opt-out: To opt out of Google Analytics on all websites, you can install Google’s browser add-on at tools.google.com/dlpage/gaoptout.

6. Data Sharing and Disclosure

We do not sell your personal data to third parties. However, we may share your data with:

• Service Providers: Third-party vendors who provide services such as website hosting, payment processing, and analytics.
• Legal Authorities: When required by law or to protect our legal rights.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the business transaction.

7. Data Retention

We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods vary depending on the nature of the data and legal requirements.

8. Your Rights Under GDPR

Under the GDPR, you have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete data.
• Right to Erasure: You can request that we delete your personal data, subject to certain conditions.
• Right to Restrict Processing: You can request that we limit the processing of your data in certain circumstances.
• Right to Data Portability: You can request that we transfer your data to another organisation in a structured, commonly used format.
• Right to Object: You can object to the processing of your data based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: You can withdraw your consent at any time for processing activities based on your consent.

To exercise any of these rights, please contact us at info@taums.ai. We will respond to your request within one month.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee its absolute security.

10. International Data Transfers

Your personal data may be transferred to and processed in countries outside of the European Economic Area (EEA). In such cases, we ensure that appropriate safeguards are in place to protect your data, in accordance with GDPR requirements.

11. Changes to This Policy

We may update this Privacy and Cookies Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically to stay informed about how we are protecting your data.

12. Contact Information

If you have any questions or concerns about this Privacy and Cookies Policy, or if you wish to exercise your rights, please contact us at info@taums.ai.