Run by practitioners.
Built for the real world.
Marketing has reached a breaking point. The volume of channels, data and decisions has grown beyond what any team can manage. The result is teams spending more time figuring out what’s happening than doing something about it — all while being asked to do more with less.
AI changes what’s possible, but only when it’s built around how marketing actually works, not how a vendor thinks it should. That’s why TAU exists.
TAU was founded by people who’ve built adservers and DSPs and run media operations for some of the world’s biggest brands. We know the complexity of modern marketing ecosystems from the inside.
That’s why we build differently. Rather than asking you to adapt to our platform, we engineer our systems to fit your ecosystem. That means we can put control back into the hands of the people accountable for the outcomes.
The people behind TAU
Every member of TAU’s leadership team is actively involved as a consultant on client projects.
CEO
Robert Webster
Marketing technologist with over 20 years' experience working across search, programmatic, identity, data platforms, and emerging marketing technology. Robert is widely recognised for his work on marketing effectiveness, governance, and helping organisations adopt new technology in ways that genuinely improve outcomes rather than add complexity.
Co-Founder and Growth leader
Andy Stevens
Senior marketing and growth leader with deep experience across strategy and transformation with a strong track record in accelerating revenue and EBIT for Media, Marketing, Data, and Tech agencies. Successfully founded and merged agencies, including Unique Digital and SYZYGY to create a leading agency serving over 100 global companies.
MD, TAU North
Paul Cooper
Marketing and media transformation leader with more than two decades of experience building and scaling digital capability. Paul played a central role in growing MediaCom North into the largest agency operation outside London, leading digital, data, and AI capability.
Chief Revenue Officer
Zuzanna Gierlinska
One of Europe's most experienced leaders in programmatic, CTV, and data-driven marketing, with senior roles at Microsoft, Oracle, Spotify, Google, MiQ, and GroupM Nexus. Zuzanna brings deep platform, trading, and commercial insight into how automation, data, and AI operate in live media environments.
Chief Customer Officer
David Wiltshire
A pioneer in marketing and technology with over two decades of experience driving digital transformation and optimising data processes to deliver growth. David has led the development of several market-leading enterprise solutions across AdTech, MarTech and data platforms.
Brand and Market Strategy
Jill Lloyd
Senior brand marketing and communications leader with extensive in-house experience in data-driven organisations. Her work spans stakeholder engagement, introducing AI and advanced technology into organisations such as the RAF and NHS, through to bringing complex technology to life for consumers.
Alongside our core team, TAU works with a small network of highly regarded specialist partners. They bring deep expertise in areas such as behavioural science, retail media, advanced marketing strategy and transformation, and are engaged selectively where their insight adds the greatest value.
Behavioural Science & Consumer Psychology
Dr. Paul Marsden
Chartered psychologist and lecturer at University of the Arts London specialising in the psychology of technology and consumer behaviour. Paul has advised global brands including Google, LVMH, Porsche, and Fitbit, and is a recognised pioneer in AI, behavioural insight, and digital wellbeing.
Organisational Transformation
Kirsti Wenn
Transition coach and former senior leader with extensive experience driving digital and organisational change across marketing and media organisations. Kirsti focuses on helping leaders and teams build the mindset and skills needed to thrive through uncertainty and large-scale transformation.
Ready to talk?
Every engagement starts with understanding before building. Tell us where the pain is.