About TAU
AI has real potential in marketing. It can remove friction from decisions, cut through noise and give teams time back to focus on the work that drives growth and motivates teams.
But making AI work in marketing isn’t just a technical challenge. It only works when you understand how marketing operates in practice.
That’s why we set up TAU.
TAU is a practitioner-led team.
We’ve led marketing teams, built market-leading agencies, developed marketing platforms and delivered outcomes in complex, real-world environments. That experience shapes how we apply AI – designing solutions around real workflows, real constraints, real risks and real people.
Our focus is simple: help marketing leaders move faster, reduce risk and make AI useful without disrupting daily business operations.
How we’re structured
TAU is structured to solve marketing problems end to end – from defining the right challenge, to designing the solution, to embedding it into day-to-day operations.
Rather than separating strategy, execution and AI into different teams, we bring three distinct disciplines together in one integrated service, and it’s the combination is what makes the difference.
Expert Consultants
Consultants who identify the right problems to solve, define success and set clear direction grounded in commercial reality.
Marketing Practioners
Senior executives with experience across channels and platforms, ensuring solutions are credible, practical and adoptable.
AI Specialists
AI specialists focused on applying intelligent systems to improve decision-making, learning and performance.
Expert Consultants & Leadership
Robert Webster
Marketing technologist with over 20 years’ experience working across search, programmatic, identity, data platforms, and emerging marketing technology. Robert is widely recognised for his work on marketing effectiveness, governance, and helping organisations adopt new technology in ways that genuinely improve outcomes rather than add complexity.
Andy Stevens
Andy is a senior marketing and growth leader with deep experience across strategy and transformation with a strong track record in accelerating revenue and EBIT for Media, Marketing, Data, and Tech agencies. Successfully founded and merged agencies, including Unique Digital and SYZYGY to create a leading agency serving over 100 global companies.
David Wiltshire
A pioneer in marketing and technology with over two decades of experience driving digital transformation and optimising data processes to deliver growth. David has led the development of several market-leading enterprise solutions across AdTech, MarTech and data platforms, turning ambitious goals into exceptional results..
Zuzanna Gierlinska
One of Europe’s most experienced leaders in programmatic, CTV, and data-driven marketing, with senior roles at Microsoft, Oracle, Spotify, Google, MiQ, and GroupM Nexus. Zuzanna brings deep platform, trading, and commercial insight into how automation, data, and AI operate in live media environments.
Paul Cooper
Marketing and media transformation leader with more than two decades of experience building and scaling digital capability. Paul played a central role in growing MediaCom North into the largest agency operation outside London, leading digital, data, and AI capability while managing significant media investment.
Jill Lloyd
Senior brand marketing and communications leader with extensive in-house Comms experience in data-driven organisations (Yahoo!, Expedia and WorldRemit). Her work spans stakeholder engagement, introducing AI and advanced technology into organisations such as the Royal Air Force and NHS, through to bringing complex technology to life for consumers – from the early days of search and social media to mobile money, robotics and AI.
Specialist Partner Network
Alongside our core team, TAU works with a small network of highly regarded specialist partners, including Dr. Paul Marsden and Kirsti Wenn.
Our specialist partners bring deep expertise in areas such as behavioural science, Retail Media, advanced marketing strategy and transformation and are engaged selectively where their insight adds the greatest value.
Dr. Paul Marsden
Chartered psychologist and lecturer at University of the Arts London specialising in the psychology of technology and consumer behaviour. Paul has advised global brands including Google, LVMH, Porsche, and Fitbit, and is a recognised pioneer in AI, behavioural insight, and digital wellbeing, with a strong focus on responsible and human-centred technology.
Kirsti Wenn
Transition coach and former senior leader with extensive experience driving digital and organisational change across marketing and media organisations, including GroupM, Mindshare, and Dentsu Aegis Network. Kirsti focuses on helping leaders and teams build the mindset and skills needed to thrive through uncertainty and large-scale transformation.
Join Us on the Journey
AI will continue to reshape marketing. The organisations that succeed will be those that rethink how decisions are made, not just which tools they use.
TAU exists to help marketing leaders do exactly that, with clarity, confidence, and control.