TAU Podcasts 2025 EPISODES
Welcome to the TAU Podcast!
Bringing together experts from across the marketing and technology industries to help marketers to explore the possibilities of AI.
The TAU Podcast is hosted by Rob Webster, Co-Founder of TAU and leading expert in marketing technology.
What happens when machines don’t just do the work—but think, decide, and create too? In this episode, transition coach Kirsti Wenn joins TAU founder Rob Webster to unpack the psychological impact of AI at work. They explore why some people resist AI, how leaders can build safety during change, and why storytelling—not just strategy—is key to successful adoption.
With a career spent leading digital shifts at agencies like Mindshare and Dentsu, Kirsti knows what transformation really looks like—messy, emotional, and full of potential. Today she helps leaders build “Transitional Intelligence”—so they can lead through AI disruption with clarity, not fear.
This episode will help you lead with empathy, navigate the messiness of change, and keep your team engaged when everything feels uncertain.
In this episode, TAU Marketing Solutions Founder and CEO Rob Webster breaks down AI for Marketing in 2025—what’s working, what’s not, and what marketers can’t afford to ignore. From Media Planning and CRM segmentation to PR, he offers a practical look at where AI is delivering value now. Rob shares hands-on advice on how to experiment safely, build proof-of-concepts, and create flexible frameworks for long-term success. Whether you’re just starting out or looking to future-proof your strategy, this episode offers a roadmap to real-world AI adoption.
In this inaugural episode, Gabrielle Robitaille, Director of Policy at the World Federation of Advertisers (WFA), joins host Rob Webster to take an insightful look across the marketing industry, exploring how advanced AI adoption is, the key challenges organisations face and what the future holds for AI in marketing. Bringing a wealth of experience from across the industry and research-backed insights to the table, Gabrielle offers a global perspective on the state of AI in marketing as we head into 2025.
Resources and Links
- Join the WFA AI Community
- Get the WFA’s Generative AI Contract Best Practice Guide
