TAU Podcast January 2025
Welcome to the TAU Podcast!
Bringing together experts from across the marketing and technology industries to help marketers to explore the possibilities of AI.
The TAU Podcast is hosted by Rob Webster, Co-Founder of TAU and leading expert in marketing technology.
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Episode 1. Insights from the WFA: How Advanced is AI for Marketing and What’s Next?
In this inaugural episode, Gabrielle Robitaille, Director of Policy at the World Federation of Advertisers (WFA), joins host Rob Webster to take an insightful look across the marketing industry, exploring how advanced AI adoption is, the key challenges organisations face and what the future holds for AI in marketing.
Bringing a wealth of experience from across the industry and research-backed insights to the table, Gabrielle offers a global perspective on the state of AI in marketing as we head into 2025.
Resources and Links
- Join the WFA AI Community
- Get the WFA’s Generative AI Contract Best Practice Guide
