TAU Podcasts 2025 EPISODES
Welcome to the TAU Podcast!
Bringing together experts from across the marketing and technology industries to help marketers to explore the possibilities of AI.
The TAU Podcast is hosted by Rob Webster, Co-Founder of TAU and leading expert in marketing technology.
In this episode, TAU Marketing Solutions Founder and CEO Rob Webster breaks down AI for Marketing in 2025—what’s working, what’s not, and what marketers can’t afford to ignore. From Media Planning and CRM segmentation to PR, he offers a practical look at where AI is delivering value now. Rob shares hands-on advice on how to experiment safely, build proof-of-concepts, and create flexible frameworks for long-term success. Whether you’re just starting out or looking to future-proof your strategy, this episode offers a roadmap to real-world AI adoption.
In this inaugural episode, Gabrielle Robitaille, Director of Policy at the World Federation of Advertisers (WFA), joins host Rob Webster to take an insightful look across the marketing industry, exploring how advanced AI adoption is, the key challenges organisations face and what the future holds for AI in marketing. Bringing a wealth of experience from across the industry and research-backed insights to the table, Gabrielle offers a global perspective on the state of AI in marketing as we head into 2025.
Resources and Links
- Join the WFA AI Community
- Get the WFA’s Generative AI Contract Best Practice Guide
